“ESSENTIALLY IDENTICAL” LOGO REIGNITES A 40-YEAR BRAND WAR

Summary from the TLDR Design newsletter

Baylor University has sued Boston University over the use of an interlocking "BU" logo, claiming it infringes on Baylor's long-standing trademark rights and causes irreparable harm. Despite a 1988 agreement allowing both schools to use the design, Baylor is now demanding that Boston destroy all merchandise with the emblem and cover legal fees.