HOW I APPROACH MOTION IN PRODUCT DESIGN

Summary from the TLDR Design newsletter

A product designer outlines their systematic approach to motion design, highlighting how animation critically shapes product feel, guides user attention, and reinforces brand personality. Core principles include defaulting to ease-out curves, matching animation timing to element size, using faster exit transitions, and embracing spring animations for natural interactions. The framework emphasizes custom animation curves, motion libraries for enhanced capabilities, and purposeful restraint to avoid overwhelming users with excessive animation.