GPT-5′S ROLLOUT FELL FLAT FOR CONSUMERS, BUT THE AI MODEL IS GAINING WHERE IT MATTERS MOST

Summary from the TLDR newsletter

GPT-5's rollout wasn't about the consumer - it was OpenAI's effort to crack the enterprise market. Startups like Cursor, Vercel, and Factory have already made GPT-5 the default model in certain key products and tools due to its faster setup, better results on complex tasks, and lower price. OpenAI has built out an enterprise sales team with more than 500 people. Enterprise demand is rising sharply, especially for planning and multi-step reasoning tasks.