INTRODUCING THOUGHT LEADER EVENT ADS TO BUILD TRUST AND INFLUENCE

Summary from the TLDR Marketing newsletter

LinkedIn has introduced Thought Leader Event Ads, allowing advertisers to sponsor member posts that link directly to an event page. The update reflects the finding that 76% of B2B marketing leaders believe collaborating with creators builds brand authenticity, and 58% prioritize authenticity and credibility when selecting influencers. The ads are available globally and can be set up in Campaign Manager with member permission.