STUDIO KILN REFRESHES VINTED'S BRAND WITH A CONFIDENT, FLEXIBLE IDENTITY ROOTED IN ITS COMMUNITY SPIRIT

Summary from the TLDR Design newsletter

Vinted's refreshed identity, developed with Studio Kiln, modernises and unifies the brand while preserving its recognisable handwritten logo and signature Calypso green. The update introduces a flowing line graphic, refined colour palette with added Mint accents, custom VC Honey typography, tactile imagery, and motion design, creating a flexible, globally adaptable toolkit that strengthens brand recognition, celebrates its circular economy mission, and stands out in a competitive resale market.