HOW WE'RE USING AI IN NEW WAYS TO FIGHT INVALID TRAFFIC

Summary from the TLDR Marketing newsletter

Google is using LLMs to detect and block invalid traffic across its platforms. In partnership with Google Research and DeepMind, the Ad Traffic Quality team developed systems that analyze content, ad placements, and user interactions to identify deceptive practices, reducing invalid traffic by 40%. Automated and manual checks ensure advertisers are not charged for this activity.