TLDR Design · MISCELLANEOUS
IN USER RESEARCH, DON'T STOP AT “YES” OR “NO”
Summary from the TLDR Design newsletter
Product stakeholders frequently seek binary validation from user research rather than using it for discovery and insight generation. Simple yes/no responses prove unreliable and misleading, as participants often provide socially desirable answers without genuine feedback. Research delivers greater value when capturing nuanced insights about solution strengths and weaknesses rather than just flat validation.