WIN REPORT: HOW SIMPLIFYING A MODAL INCREASED TRANSACTIONS BY 13%

Summary from the TLDR Marketing newsletter

Simplifying a website's confirmation modal increased checkout page visits by 21% and overall transactions by 13% for a company selling sustainably harvested countertops. The original modal contained upsells, email capture, and multiple value propositions, which analytics showed caused a significant drop-off. The new version featured a larger product image, fewer details, no upsells, and two clear calls to action. The results showed that removing unnecessary elements reduced friction and improved conversions.