FIRST YOU NEED AN SEO STRATEGY, NOT A GEO TOOL

Summary from the TLDR Marketing newsletter

AI will not kill SEO, but it will force it to evolve. Many marketers are wrongly chasing AI visibility tools instead of building strategies around user intent. SEO's purpose is to help people find answers, products, and services across any platform, whether it is a search engine or an AI agent. Ranking in AI responses is brand marketing and not a substitute for technical SEO and content that drives customers. The mentality needs to shift from gaming algorithms to optimizing for user needs and structured content that works across AI-driven search environments.