'THINKING DIFFERENTLY IS A SUPERPOWER': SIMON DIXON ON HOW DIXONBAXI WAS BUILT

Summary from the TLDR Design newsletter

DixonBaxi built long-term success through patient persistence, clear values, and bold decisions like resigning misaligned clients. Rather than chasing trends or profit, it thrives by designing with purpose, fostering a human-centered, collaborative culture, and actively shaping its future through initiatives like creative sabbaticals and inclusive innovation.