AAVE BASE USDC DEPOSITS HIT $200M AFTER INCENTIVE CAMPAIGN

Summary from the TLDR Crypto newsletter

USDC deposits on Aave's Base deployment increased 22.7% to a record $200M following the launch of the Base Incentive Campaign on July 23. Framed as an ongoing “arms race” for DeFi dominance on Base, the campaign pits Aave's yield-backed growth model against competitors allegedly burning governance tokens. While the rivalry unfolds, users benefit from the boosted incentives and attractive yields, evidence of how protocol wars can drive adoption.