THE COST OF GUEST POSTS BASED ON 26K SITES

Summary from the TLDR Marketing newsletter

Over 85% of guest post sites are low quality, with weak traffic and DR, yet still command high prices. Only 4.6% of sites qualify as high-quality or top-tier, and those links can cost $692 to $957 before vendor markups, which can raise prices to $2,800 or more. Relevance is more important than metrics like DR, but there is no industry standard to measure it. News and media dominate the marketplace with the highest number of quality links, but also the most low-quality ones. Meanwhile, Digital PR provides more credible links, better long-term value, and ultimately higher ROI.