ENGLAND CRICKET UNVEILS ROARSOME NEW BRAND TO CAPITALISE ON “EXCITING TIME”

Summary from the TLDR Design newsletter

England Cricket has launched a refreshed visual identity, developed with agency Matta, to unify its men's, women's, and disability teams and attract new fans while honoring the sport's traditions. Inspired by both cricket's technical aspects and emotional elements like crowd energy and pride, the rebrand features flexible design elements, data-driven visuals, and a “lion's roar” motif to adapt across formats and audiences.