GOOGLE ADS ADDS ‘LOCATIONS OF INTEREST' TARGETING TO AI MAX FOR SEARCH

Summary from the TLDR Marketing newsletter

Google Ads introduced “Locations of Interest” for AI Max for Search campaigns. It lets advertisers target users based on the geographic areas they are interested in, not just where they currently are. It is an optional setting at the ad group level and allows multiple locations of interest that can differ from the overall campaign targeting. It also brings advanced location intent targeting, previously available in Display and YouTube campaigns, to Search campaigns.