B2B LEAD GENERATION SEO: HOW TO GET 20X THE CONVERSION RATE

Summary from the TLDR Marketing newsletter

B2B SEO works best when targeting high-intent keywords rather than top-of-funnel traffic. These keywords can convert up to 20X better, with category terms converting at 3.2%, comparison keywords at 8.4%, and jobs-to-be-done terms up to 12.5%. SEO should be measured by leads from content pages, with results typically seen in 3-6 months and accelerated by link building, PPC, and content promotion.