TLDR Design · OPINIONS & TUTORIALS

DESIGN DOESN'T HAVE A VALUE PROBLEM. IT HAS A TRANSLATION PROBLEM

dataanddesign.substack.com6 min read

Summary from the TLDR Design newsletter

Designers don't have a value problem but a translation problem. They need to communicate impact through business metrics rather than design outcomes. Use AI meeting summaries to identify business objectives, ladder up design metrics to business outcomes, and request access to relevant data. During this "Year of Efficiency," businesses expect designers to demonstrate value beyond visuals by speaking the language of bottom-line impact.