USE INTENT SIGNALS IN YOUR MARKETING PLAYBOOK

Summary from the TLDR Marketing newsletter

Only about 5% of the market is actively looking to buy, so identifying intent signals is key to focusing outbound efforts on high-potential leads. There are 2 types of intent signals: external signals, such as job changes or funding news, and engaged signals like repeated visits to your pricing page or webinar attendance. Engaged signals are stronger and should be prioritized because they show direct interest. A strong content ecosystem helps create and detect these signals, improving lead quality and closing rates.