DEREK&ERIC HEROES “THE DUDE” LOGO FOR INNOCENT'S BRAND REFRESH

Summary from the TLDR Design newsletter

Innocent Drinks has unveiled a simplified and unified new visual identity by Derek&Eric and strategist Silas Amos, aiming to resolve years of fragmented design across its expanding product range. The redesign centers on refining core brand elements—like the logo, typefaces, and color palette—while streamlining packaging and architecture to ensure consistency, clarity, and flexibility across global markets.