ZORA TURNS POSTS INTO MARKETS, POWERED BY PRIVY WALLETS

Summary from the TLDR Crypto newsletter

Zora has evolved from an NFT minting platform into a fully onchain social app, where every post and profile is a tradable ERC20. Creator coins pair with $ZORA and generate revenue on every trade (over 1.6M coins have been created across 200K+ creators, with total trading volume surpassing $445M). To power this mobile-native UX, Zora uses Privy to embed self-custodial wallets directly into the app, enabling users to onboard via content instead of crypto complexity. With over 4M wallets and 2M+ monthly actives, Zora's model blurs the line between social media and financial protocol, turning followers into participants and content into capital.