THE BUSINESS OF BRAND TRIPS

Summary from the TLDR Marketing newsletter

Brand trips can cost between 100k and 700k dollars, with most influencers attending without additional pay, as posting is implicitly expected. Some trips significantly boost sales, such as Hotel Lobby Candle's Montauk event, which drove a 50% overall increase and a 419% surge in themed product sales. Successful trips typically feature carefully selected guests and a strong connection between the experience and the brand's product.