GENAI APPS DOUBLED THEIR REVENUE, GREW TO 1.7B DOWNLOADS IN FIRST HALF OF 2025

Summary from the TLDR Marketing newsletter

GenAI apps saw major growth this year with 1.7B downloads and $1.87B in revenue. Users spent over 15.6B hours across 426B sessions. Asia led global adoption with 42.6% of downloads and 80% growth, driven by India and Mainland China. ChatGPT remained the top app for in-app revenue and showed strong engagement, with usage levels matching X and Reddit. Only Google ranked higher in average days used per month. ChatGPT's weekend usage also rose, showing it is increasingly used beyond the workplace.