WITHOUT CREATES NEW BRAND FOR SLEEPOVER AIRPORT NAP PODS

Summary from the TLDR Design newsletter

Design studio Without developed the new visual and verbal identity for “Sleepover”, a global airport service offering travelers restful spaces like nap pods and flexi-cabins, replacing the more utilitarian “Sleep n' Fly” brand to create a more emotionally engaging and scalable experience. With playful mascots, a calming purple palette, and a name aimed at turning airport stress into comfort, the identity is designed to stand out in chaotic terminals while feeling approachable and universally understandable.