HOW TO FUTURE-PROOF YOUR EMAIL MARKETING WITH BIMI, AMP, AND AI

Summary from the TLDR Marketing newsletter

Email open rates rose 6% and click-to-conversion rates jumped 27.6% in 2024, showing email remains a high-performing channel despite privacy and security challenges. BIMI implementation can increase consumer confidence by 90% while interactive AMP features and AI optimization improve in-email actions and revenue per recipient. These innovations leverage first-party data to maintain deliverability and engagement as tracking cookies disappear.