WHAT ON HOLY TERRA HAPPENED TO THE GAMES WORKSHOP LOGO?

Summary from the TLDR Design newsletter

Games Workshop has quietly adopted a new, clean sans-serif logo on its corporate materials, separating its identity further from its consumer-facing Warhammer brand, which still uses the iconic hammer symbol. While longtime fans may lament the loss of the old fantasy-inspired wordmark, the rebrand reflects the company's evolution into a modern, highly profitable business — one that now prioritizes versatility and corporate presentation over nostalgia.