"THE INDUSTRY NEEDS TO SLOW DOWN": A DAY IN THE LIFE OF ALI MARTÍN FILSOOF

Summary from the TLDR Design newsletter

Ali Martín Filsoof, founder of LA-based Design Dept, brings a multicultural perspective and minimalist aesthetic to branding, drawing from influences in Tehran, Lima, and Los Angeles as well as Japanese and Swiss design principles. His studio emphasizes strategic, culturally resonant, and crafted branding over fast-turnaround and template-driven work, valuing curiosity, depth, and purpose in every project, from luxury packaging to pro bono street vendor identities.