WHAT I LEARNT SPEAKING TO 100 DEFI STARTUPS

Summary from the TLDR Crypto newsletter

Every DeFi pitch hinges on two questions: “Is this app worth building?” and “Can this team execute it?” Founders must lead with a clear hook, justify why now, articulate a smooth user journey, nail a focused wedge, and inject creative UX to stand out. Execution then depends on acknowledging risks, prioritizing live demos over decks, showcasing unique team expertise, and laying out a phased, strategy‑driven roadmap.