AMAZON REMOVES ALL GOOGLE SHOPPING ADS GLOBALLY IN 48 HOURS

Summary from the TLDR Marketing newsletter

Amazon pulled its ads from Google Shopping across all major markets between July 21 and 23. This included the US, UK, Germany, and Japan, dropping its impression share from up to 60% to zero. This move follows months of reduced ad spend and appears to be a strategic shift aimed at cutting costs, testing paid search value, and asserting greater control over traffic as AI-driven shopping tools gain traction. The withdrawal marks Amazon's most significant advertising exit since its 2020 pullback.