STOP SCROLLING: KINETIC TYPOGRAPHY IS REDEFINING UX

Summary from the TLDR Design newsletter

Kinetic typography (moving text) is redefining digital UX, transforming from mere eye candy into functional communication. Advanced front-end frameworks, AI design tools, and social media's motion-heavy aesthetic have made animated text more accessible and expected. When used thoughtfully, moving text directs attention, paces storytelling, and creates delightful interactions that make interfaces feel alive.