THE PRODUCT TRIAD: DESIGN'S ROLE

Summary from the TLDR Design newsletter

The product triad organizes Agile product teams with one representative each from design, product management, and engineering working as equal partners. Based on IDEO's Desirable-Viable-Feasible framework, effective triads collaborate across all three aspects rather than maintaining siloed ownership. Designers contribute beyond just desirability by understanding business objectives, conducting user research, and collaborating closely with engineering to ensure feasible implementation.