ATTENTION IS THE LAST SCARCE RESOURCE

Summary from the TLDR Marketing newsletter

Attention is becoming the most valuable and limited resource in the digital economy. Platforms like TikTok now dominate consumer behavior, with Gen Z spending 108 minutes per day on the app, contributing to declining interest in traditional media like The Late Show. As AI-generated video and real-time tools like Mirage flood the internet with content, attention spans shrink, and the cost of capturing attention rises. To adapt, companies are expanding into new attention-friendly mediums like voice and using new business models such as subscriptions and microtransactions to extract more value per user.