IMPACT STORIES: HOW BLOOM REPOSITIONED GINSTERS (2023)

Summary from the TLDR Design newsletter

By 2022, Ginsters faced a perception problem: widely recognized but associated with low quality and outdated imagery, it struggled to attract new customers despite a strong sales history. A strategic rebrand by Bloom in 2023 revitalized the brand through updated design, storytelling, and a more confident tone, resulting in major sales growth, improved brand perception, and successful product innovation aimed at younger audiences.