THIS EMAIL STRATEGY CHANGED EVERYTHING

Summary from the TLDR Founders newsletter

Citizen, a real time safety alerts app, was losing users after it muted push notifications. Julia Knight tackled the issue by hand-collecting local emergencies, dropping headlines into a Figma template, and blasting fifteen tailored emails daily. The clicks proved so strong that the team automated triggers that now send forty million incident emails each month, bringing dormant accounts back for free, cutting paid acquisition, and even lowering iterable costs through renegotiation.