5 B2B SOCIAL MEDIA STRATEGIES FOR SAAS LAUNCHES

Summary from the TLDR Marketing newsletter

The Gorgias team used 5 social tactics tailored for B2B to drive a 200% boost in engagement during launch week. They spotlighted the people behind the product to humanize AI content, diversified post formats with carousels, videos, and text to appeal to different preferences, and created ready-to-use assets for employees to amplify reach. They also lightly referenced trending content without relying on it, and enforced a one-week, no-links-on-LinkedIn policy to prioritize reach over immediate conversion.