3 YEARS OF WEB3 MARKETING KNOWLEDGE IN ONE ARTICLE

Summary from the TLDR Crypto newsletter

Web3 marketing fundamentally differs from traditional marketing by operating as "narrative warfare," where controlling the story matters more than conventional funnels, with winners capturing the majority of liquidity through compelling personal narratives rather than polished campaigns. Founders must become the face and voice of their projects through consistent content creation, building trust and authority directly rather than relying on third parties. Success requires playing the long game by resisting premature launches or panic pivots during bear markets while carefully protecting reputation by avoiding short-term monetization tactics like unsolicited token shilling that erode credibility. In 2025's Web3 landscape, founders who overcome their discomfort with video content and personal branding will dominate, while those who remain invisible behind their projects will lose market share to less talented but more courageous competitors.