RICELY DONE – FIRECACTUS REDESIGNS ORIENTE'S BRAND AND PACKAGING

Summary from the TLDR Design newsletter

To boost market share and reposition Oriente as a premium, globally appealing rice brand, Novarroz partnered with agency Firecactus for a bold packaging redesign featuring unified visuals, resealable color-coded tabs, and storytelling illustrations. The refreshed identity helped Oriente rise from sixth to third place in Portugal's rice market. There are plans underway to rebrand other Novarroz lines and expand internationally.