BRANDS ARE LOSING CONTROL OF THE BOFU JOURNEY: HERE'S HOW TO TAKE IT BACK

Summary from the TLDR Marketing newsletter

Over 105,000 comparison-based keywords now rank Reddit in the top three search results, replacing traditional review sites like G2, Capterra, and Wirecutter. Threads in subreddits such as r/smallbusiness, r/webhosting, and r/WordPress are shaping bottom-of-funnel decisions through detailed feedback on pricing, onboarding, support quality, and feature gaps. As generative AI tools increasingly reference these posts, marketers are losing visibility into high-intent traffic that no longer touches their owned content.