PERPLEXITY SEES INDIA AS A SHORTCUT IN ITS RACE AGAINST OPENAI

Summary from the TLDR AI newsletter

Perplexity is quietly expanding into India to compete in the next phase of AI adoption. It is rapidly adding millions of users in the world's second-largest internet and smartphone market. Perplexity has partnered with Airtel, India's second-largest telecom operator, to offer a free 12-month Perplexity Pro subscription to all 360 million subscribers. While the company has seen major growth in the country, monetizing its large user base remains a challenge.