LLM SEO: THE BIGGEST ORGANIC MARKETING ARBITRAGE SINCE GOOGLE IN 2003

Summary from the TLDR Founders newsletter

Founders are starting to treat LLMs like new distribution rails, not just search engines. Instead of competing for top spots on Google, they're optimizing to appear directly in answers from ChatGPT, Claude, and Perplexity. These models reward schema, clarity, citations, and presence across trusted sources, not just backlinks and keywords. When done right, it's like owning a seat in the AI's memory. LLM SEO isn't just a trend, it's an overlooked edge with compounding returns.