UNILEVER OPENS AI-POWERED GRAPHIC DESIGN STUDIOS

Summary from the TLDR Design newsletter

IPG Studios is establishing over 20 AI-powered graphic design studios called Sketch Pro within Unilever offices globally, aiming for 21 locations by 2026. These studios will create content for Unilever's home care brands using AI tools, such as Adobe Firefly, delivering assets up to three times faster than traditional methods. Unilever emphasizes that AI will work alongside human designers rather than replace them, with Sketch Pro handling execution while external agencies focus on strategic creative work.