GENERALPUBLIC STUDIO DRAWS FROM FRENCH APOTHECARY LEGACY IN ITS BOTANICAL IDENTITY FOR APOTICARI

Summary from the TLDR Design newsletter

GeneralPublic Studio crafted a visual identity for Apoticari that blends traditional apothecary aesthetics with a modern sensibility. Drawing on the Hôtel-Dieu's heritage of botanical care for pilgrims, the design combines expressive and neutral typography, custom plant illustrations, disciplined layouts, and natural-toned materials to create packaging that feels both authentic and contemporary.