WHY ARE BRANDING STUDIOS STARTING THEIR OWN TYPE FOUNDRIES?

Summary from the TLDR Design newsletter

Design agencies are launching their type foundries to meet the growing demand from clients for bespoke typefaces that enhance brand differentiation. Studios like D8's abcD8, Jessica Walsh's Type of Feeling, and Applied Systems Design Studio believe their branding expertise positions them better than traditional foundries for creating brand-specific typography. Some new foundries are simplifying licensing by offering one-off fees instead of complex traditional agreements, though whether this business model will prove sustainable remains uncertain.