DISCORD'S VIRTUAL REWARD, ‘ORBS,' LAUNCHES OUT OF BETA

Summary from the TLDR Design newsletter

Discord has launched a virtual reward system called Orbs to the public after a seven-week beta period. The system, which allows users to earn rewards by completing ad-interaction Quests, generated millions of earned and spent Orbs during testing, resulting in a 16-fold increase in first-time purchases in the Shop, with 79% of participants having never made a purchase before. Discord is positioning Orbs as a scalable advertising model for potential IPO partners while potentially attracting non-subscribers to try Nitro services.