'BELIEF IS CONTAGIOUS': GOOGLE'S ANDREW THOMAS ON NURTURING CREATIVE IDEAS

Summary from the TLDR Design newsletter

Andrew Thomas, Head of Retail Design at Google EMEA, shared his creative journey and philosophy with members of Creative Boom's private network, The Studio, emphasizing the transformative power of belief, collaboration, and resilience in creative work. Drawing on personal experiences—from designing for Kylie to leading campaigns for global brands—he encouraged creatives to respect ideas, seek diverse perspectives, and embrace feedback as a tool for growth and innovation.