PLASTIC PACKAGING TURNS OFF SHOPPERS, BUT NOT ALWAYS BECAUSE OF THE ENVIRONMENT

Summary from the TLDR Marketing newsletter

New research finds that 37% of North American shoppers and 42% of European shoppers have avoided purchases due to plastic packaging. While some of this behavior ties to sustainability, many consumers are motivated by personal health concerns such as the threat of microplastics. Only 57% of North American respondents who think brands overuse packaging link it to climate change, suggesting plastic concerns may be shifting away from climate conversations.