NEWSLETTER MARKETING 101

Summary from the TLDR Marketing newsletter

To help legacy media companies grow paid digital subscribers, focus on turning their large, passive audiences into engaged email subscribers. Start by retargeting warm website and social traffic with Meta ads that promote locally relevant newsletter content, aiming for sub-$1 acquisition costs. Use tools like SparkLoop or Upscribe to earn back part of that cost through paid newsletter recommendations. Once someone signs up, offer a low-cost, time-limited subscription trial (e.g. $1/month for 3 months) to convert readers into paying customers.