TLDR Design · OPINIONS & TUTORIALS

THE BEST WAY TO DESIGN FOR INDECISIVE LEADERS IS TO SERVE THEM GELATO

dataanddesign.substack.com5 min read

Summary from the TLDR Design newsletter

Designers can effectively work with indecisive leaders by becoming facilitators who make decision-making easier, much like gelato salespeople help customers choose among many flavors. Use problem-framing questions rather than direct statements, and present options analysis with clear recommendations while still allowing leaders to maintain final choice authority. This method reduces endless revisions and frustration while avoiding the need to antagonize leadership or completely take over decision-making responsibilities.