5 TIPS TO MAKE IG POSTS SEARCHABLE

Summary from the TLDR Marketing newsletter

Focus on clear, keyword-rich captions that reflect your content, not vague phrases. Write alt-text for every post. Use text overlays on Reels and images with titles, hooks, or searchable phrases. Refresh your bio with relevant keywords, avoiding filler or outdated info. Do light keyword research using tools like Google Trends to align with what people are actively searching.