LINKEDIN RESEARCH: HOW TO WIN MINDSHARE IN THE GENAI RACE

Summary from the TLDR Marketing newsletter

Most AI ads fail because they all sound the same and focus too much on technical features instead of what buyers actually care about. Only 6% of ads deliver a clear point of difference, while just 11% of buyers remember a brand or feature. Buyers tend to stick with known vendors, considering only 2.4 brands on average, and 60% of purchases are from existing relationships.