BENTLEY DOUBLES DOWN ON DESIGN WITH NEW LOGO, CONCEPT CAR, AND DESIGN STUDIO

Summary from the TLDR Design newsletter

Bentley has transformed its historic 1939 Crewe HQ into a state-of-the-art design lab, highlighting a shift toward modernising the brand with a focus on design, innovation, and electric mobility, exemplified by the launch of the EXP 15 concept car and a new, simplified logo. The studio brings together CMF, UX/UI, and Mulliner teams under one roof to foster collaboration and create cars that blend cutting-edge technology with heritage-inspired design, aiming to meet the complex demands of luxury buyers—especially in the growing Chinese market—while retaining Bentley's storied identity.