THE NEW RANGE ROVER LOGO MIGHT BE THE BRANDING DISASTER OF THE YEAR

Summary from the TLDR Design newsletter

Range Rover has introduced its first bespoke emblem in 55 years, but the new logo—featuring two mirrored "R"s—has sparked widespread criticism for looking out of place on a luxury car brand. Critics have compared it to designs from jewelry brands or early 2000s dance albums, echoing backlash similar to Jaguar's controversial rebrand last year. Although the symbol is intended for smaller applications rather than car exteriors, many believe it fails to honor the brand's heritage and risks further alienating loyal customers.